A fishing line strike indicator and improved hook setter. This device utilizing a body having a hole there through for allowing a fishing line to be inserted and affixed thereto. A water deflector extends from this body and faces the attached lure. When a fish strikes the lure attached to the fishing line attached to the strike indicator, the strike indicator, as it is pulled through the water by the fish pulling the line attached to the lure or by the current of the water, offers resistance in the water thereby increasing the chances that hook will be automatically set in the fish's mouth.