A system, method, apparatus, and computer program code for providing content to a device, wherein operation of the device may be interrupted as a result of a display of content by the device. According to embodiments of the present invention, a plurality of content segments can be identified or selected. In addition, a device (e.g., computer, cellular telephone, personal digital assistant) associated with a recipient of the content segments can be identified or selected. The content segments can then be provided to the device in such a way that display of a content segment by the device may interrupt operation of the device, thereby providing focus on the content segment.