The invention relates to the automatic marketing of lollipops, by providing a lollipop stick made of a flexible material in combination with a compact lollipop container, wherein the stick is provided with a dividable end and a candy retention end, the major portion of the stick being dividable into two elongated halves by insertion into a compact lollipop container, a separation device causing separation of the elongated halves, may be provided at the bottom of the container and bending thereof at least 180 degrees during the insertion resulting from contact with inner walls of the container, a candy being firmly attached to the candy retention end, the stick being retained in the divided and bent configuration, the compact lollipop container being further provided with a reunification device, whereby on opening of the container and withdrawal there from of the candy the two elongated stick halves pass through the reunification device and are firmly rejoined thereby to form a substantially straight rigid stick supporting the candy.