The advertising information management server (4A) acquires the advertising information and the destination address information which should be delivered from the advertisement offer terminal (5A) to the portable terminal (1A) via the communication network (7A). The advertising information management server (4A) has information on all user's personal information of the portable terminal (1A) and the advertiser by the data base, and retrieves the user of the portable terminal (1A) who satisfies the condition specified from the advertisement offer terminal (5A) by using it. Especially, the advertising information management server (4A) acquires positional information from the portable terminal (1A) which has the positional detection function or measures the position of the portable terminal (1A) by using the base station (2A), and transmits the advertising information to the portable terminal (1A) in the region that the advertisement offer terminal (5A) specified. Moreover, This wireless communication service offer system informs two or more radio communication equipment of the destination address condition with a paging channel of the base station where the advertising information management server takes charge of the delivery concerned area according to the condition (especially, delivery area) in destination address specified from the advertiser, and if it meets the reception requirement, the radio communication equipment acquires advertising information that the advertising information management server offers with a traffic channel or a paging channel. And, even if it meets the reception requirement again when the advertising information is acquired, the radio communication equipment does not acquire same advertising information.