The inventive communications system dedicated to the sale of first items in conjunction with the establishment of a second, preferably long-term, commercial relationship between the consumer of the first items and sellers of second items is disclosed. A central processing unit is located on the premises of a website operator. In accordance with the invention, a memory is associated with the central processing unit. The memory holds a number of interactive pages for transfer to the central processing unit. At least one of the interactive pages has at least one button associated with a consumer decision. That page further comprises information respecting a choice signified by actuation of the button. A database is coupled to the central processing unit. The database contains information respecting the cost of at least one selectable first item, information respecting at least one selectable sales condition associated with at least one second item, and information respecting discounts on the first item associated with the second item when associated with the sales condition. A modem subsystem is coupled to the central processing unit and connects the computer of a consumer to the central processing unit through a publicly accessible digital information network. The modem has the capability of transmitting a page with an interactive button to the computer of the customer. The modem is also capable of receiving and responding to an actuation of the interactive button and sending a signal indicating the actuation and an associated consumer decision to the central processing unit. A plurality of data lines connect the central processing unit through the modem subsystem to a financial institution coupling information respecting the consumer decision whereby the financial institution may make a financing decision, and coupling information respecting the financing decision from the financial institution to the central processing unit indicating completion of a transaction, the modem subsystem coupling information respecting completion of the transaction to the consumer.