An apparatus for a collar 12 incorporating various decorative elements used to personalize the collar having means for mounting a behavioral modification apparatus 22 thereto. The collar 12 has at least one aperture 30 for the passage therethrough of the behavioral modification electrode(s) 26 along with means for releasably securing the behavioral apparatus whereby the user can vary or replace the collar. While the collar 12 is designed to incorporate a receptacle for known behavioral modification apparatuses 22, it can also be used for various other products without departing from the concept of providing a receptacle 14 for the placement therein of a behavioral modification apparatus, the receptacle forming an integral part of a strap 12 having one of a mating closure member 18 positioned on each distal end and a ring-like fastener 16 for mounting accessory elements usually associated with pets such as license, identification and contact information.