An illuminated display includes a light source positioned within an optical chamber defined by a first optical element having a first reflective surface with an image thereon. A second optical element is positioned within the chamber and is spaced from the first optical element to define a gap therebetween, through which gap the image is visible. The second optical element has a second reflective surface thereon for reflecting light from the light source onto the image. A third reflective surface is positioned on the first optical element and also reflects light from the light source to the second reflective surface from which light is directed to the image on the first optical element and out through the gap. In this way the efficiencies of the illuminated display are enhanced. The illuminated display is used in combination with an automotive vehicle to display branding information and logos.