A bowling center control system includes an input device configured for input of a bowler's selection of one of a plurality of entertainment styles, wherein each style has predetermined audiovisual, lighting and sound characteristics. A bowling center control system further includes a multimedia server in communication with the input device. The multimedia server is configured with multimedia content corresponding to each of the characteristics of each entertainment style. The multimedia server is further configured to associate predetermined portions of the content with the bowler in response to the bowler's selected style. The multimedia server is yet further configured to generate an output signal operative to reproduce at least certain portions of the predetermined portions of the content corresponding to the characteristics of the selected entertainment style in response to a signal indicative of an occurrence of a bowling event associated with the bowler.