A system and method for measuring user interaction with a defined space, such
as
an advertisement space, on network site on a network, preferably being a web page
of a website on the Internet. The system includes at least one server in communication
with the network, and the server hosts one or more network sites where each network
site includes a display area having one or more defined spaces, and each defined
space has a predetermined area on the display area of the network site. The system
further includes at least one user computer in communication with the network,
and the user computer includes a browser that selectively interacts with the network
sites, and has a cursor manipulated by the user about the display area of an interacted
network site. The user computer selectively records interaction data relative to
cursor placement on a specific defined space on the display area of the interacted
network site and then transmits the interaction data to the server hosting the
defined space. The method includes the steps of interacting with a network site
with the browser on the user computer, selectively recording interaction data on
the user computer relative to cursor placement on a specific defined space on the
display area of the interacted network site, and transmitting the interaction data
to the server hosting the defined space.