A material for a shadow mask, characterized in that it has a chemical composition: C=0.0030 wt %, Si=0.03 wt %, Mn: 0.1 to 0.5 wt %, P=0.02 wt %, S=0.02 wt %, Al: 0.01 to 0.07 wt %, N=0.0030 wt %, B: an amount satisfying 0.5B/N2, and balance: Fe and inevitable impurities, and can form a shadow mask having a coercive force Hc of 90 A/m or less; and a method for producing the material, characterized in that use is made of a raw material having the above chemical composition, the finishing temperature in hot rolling is lower than Ar3 point by O to 30 C., the coiling temperature is 650 to 700 C., and the rolling reduction percentage in the final rolling (secondary cold rolling) is 30 to 45%. The material produced by the method exhibits magnetic characteristics being uniform in a coil and excellent as described above.