A pliable handle for a hand-held device is provided. The handle includes a core member, an outer sheath disposed about the core member, and gel disposed between the core member and the outer sheath. The outer sheath is deformable, such that when a hand grips the pliable handle, the force applied causes the pliable handle to deform and conform to the shape of the hand, and the applied force causes load movement of the gel. The pliable handle has a so-called memory effect, meaning that after the grip on the handle is released, the deformation in the handle will remain for a period of time before the handle returns to its original shape.