The invention relates to an object turner or a turning apparatus (4) for end-turning of e.g. ice-cream cones (22) after selective deflection of the objects (22) from an object conveyor (2) on which the objects are placed lying in horizontal trays (6). The novelty of the turning apparatus (4) according to the invention is that the turning apparatus (4) has selection means, which makes the turning process selective, and means ensuring that the process operates in parallel and synchronously with the object conveyor (2). The selected objects (22) are forwarded into a turning unit (8), where the object (22) is end-turned around a horizontal axis (38), and returned onto the object conveyor (2) in the same tray (6) previously occupied by the object. Such a turning apparatus (4) makes it possible for objects (22) to be end-turned in a predetermined pattern of e.g. all objects, every second or third object. The turning apparatus (4) shows a high level of reliability and at the same time gentle processing of the objects (22). The turning process is carried out quickly, and the apparatus (2, 4) typically has a capacity of 300 to 600 objects/minute.