A fishing lure 10 having an improved bait holder 12 is generally disclosed in FIG. 1. As illustrated, lure 10 includes an elongate shaft 14 which, as shown, is comprised of a piece of wire, preferably stainless steel, having a thickness such that the shaft generally maintains a linear form, during fishing. Wires with a diameter in the range of 0.029 to 0.035 inches have been found to be satisfactory. In general, the shaft acts as a connector between fishing line 16 and a fish hook 18. As illustrated, hook 18 is a treble hook, but it will be understood that single hooks may also be used. In the illustrated embodiment, and beginning at the line end of shaft 14, a metal blade 20 is shown mounted to shaft 14 by means of a clevis 22 such that the blade will spin around shaft 14 as the lure is drawn through the water. Fishing lures typically include spinning components designed to emit flashes of reflective sunlight. Besides blade 20, other items such as multi-winged plugs, spoons and the like may also be used for the same purpose. Blade 20 may be made of stainless steel, silver coated metal or plastic as is commonly known.