A system or apparatus and method for retrieving cable from water during marine operations is provided that reduces damage to the cable from pulling forces during the retrieval. A pulling device distributes the forces and stresses all along the cable components. In one embodiment, the pulling drive comprises a pulling drum powered by a clutching system or by a hydraulic torque conversion system set to slip or stall at a selectable force value. The apparatus may use a see-saw action to maintain the forces below damaging levels. The system may be adapted for deploying cable in marine operations as well.