A flexible foodstuff mould (10) for example for use in confectionary, bread making or baking, wherein the mould comprises a base (12), a wall (15) extending from the base, and a rim (16) projecting from the wall. The mould including at least two or more handles (17, 18) and a rigid rim area (19, 21; 45, 46) at the vicinity of each handle, other areas (40, 41) of the rim being flexible.