An opposed reflecting mirror is provided so as to face a light source. The opposed reflecting mirror is configured to reflect light rays, emitted from the light source, so as to allow the reflected light rays to advance in a predetermined direction. A light guide body having a plurality of reflecting surfaces is provided to permit the incidence of light rays supplied from the opposed reflecting mirror and to reflect the incident light rays. The plurality of reflecting surfaces are located at different positions in a sliding split manner along the direction of light rays supplied from the opposed reflecting mirror. By virtue of this construction, a light emitting apparatus can be provided in which, while making the best use of a feature of LED, i.e., a small thickness, impressive illumination of an elongated shape by one light emitting device and high external emission efficiency can be realized. The arrangement of a plurality of light emitting apparatuses of the above type at predetermined intervals can provide on-vehicle or other displays of a novel and unconventional design.