A mechanism for the structured generation of a news release includes in one embodiment, (a) separately specifying the content of each of a plurality of predetermined sections of the news release; (b) storing, in a digital storage medium, the content specified for each of the sections; (c) assembling the news release by retrieving from the storage medium each of the stored sections; and (d) distributing the news release to a group of recipients, the group selected based on content from the news release. Embodiments are operative over a network such as the Internet. Related embodiments also include a system and an E-Mail message conveying a structured news release.