Processes of making purified beverage products are generally provided. More specifically, beverage products are provided that are made using a beverage-making process to form a beverage base. The beverage base is then fed through a plurality of purification steps, including, but not limited to, small pore filtering, ion exchange resins, adsorbent and/or absorbent resins, and charcoal and/or activated carbon to produce a highly purified beverage base having significantly reduced levels of colors, flavors and aroma. The highly purified beverage base may then be converted into beverage products for consumption by adding flavors, sugar, preservatives, carbonation, and/or other ingredients for producing a desired end product. More specifically, brewed and/or fermented beverage products containing a quantity of alcohol therein may be introduced to the plurality of purification steps to form a highly purified alcohol beverage base product. The purification steps may or may not change the alcohol content of the alcohol beverage base.