A hair care formulation is disclosed that enhances visual and/or tactile qualities of the hair. Embodiments of the formulation include a pyridoxine hydrochloride (vitamin B6), a glycyrrhizinic acid, a pantothenic acid, a pyrrolidone, an antimicrobial agent, zinc, and an antioxidant. The formulation may be included in separate hair care products, such as a shampoo, conditioner and scalp serum. In a particular embodiment, the formulation is included in a daily shampoo, a deep cleansing shampoo, a daily conditioner, a deep conditioner, and a scalp serum. In some of these examples, each of the hair care products contain at least 10 vitamins, minerals, and herbs, such as swertia extract, ginseng extract, saw palmetto extract, pyridoxine hydrochloride (vitamin B₆), zinc pyrrolidone carboxylic acid, superoxide dismutase, dipotassium glycyrrhizate, green tea extract, and tea tree oil.