A process of making a liquid laundry detergent composition comprising a polyanionic
ammonium surfactant, the process comprising: forming the polyanionic ammonium surfactant
by mixing a liquid carrier with: (a1) from about 0.03% to about 85%, by weight
of the composition, of a conjugate acid of an anionic surfactant; and (a2) from
about 10% to about 50%, based on the molar equivalent of the amount of the conjugate
acid, of a polyamine; (a3) wherein the mixing of (a1) and (a2) is carried out in
the substantial absence of bases other than the polyamine. Also included is a process
wherein the monoanionic surfactant is formed along with the polyanionic ammonium
surfactant, in which case a base other than the polyamine may be present but than
the amount of such base should be no greater than the required stoichiometric amount
of the base to form the monoanionic surfactant.