A hair wax product is made by a process, in which a solid wax composition is heated to melt or soften it and then foamed with a gas in a mixer that applies shear energy to it. The gas is preferably air or a non-reactive gas, such as nitrogen. The gas is introduced to the liquified or softened solid wax composition in a sufficient amount so that the density of the resulting hair wax product is less than or equal to 0.9 g/ml, preferably 0.6 to 0.8 g/ml. The hair wax product contains bubbles and/or pores having a size of from 0.0001 to 5 mm and has melting and softening properties such that rubbing it by hand is sufficient to remove a waxy portion from it and work the waxy portion into hair.