A method for modifying the electrostatic discharge (ESD) characteristics of a polymeric material by integrating metallocene moieties as constituents of the polymer structure. In a preferred embodiment, the metallocene is part of the polymer backbone structure. In another preferred embodiment, the metallocene moieties are in sufficiently close proximity to one another such that electrostatic charge propagation is promoted. In another preferred embodiment, the metallocene is ferrocene. In another embodiment, an article is formulated from, or coated with, a polymeric composition containing metallocene as a polymer constituent. The subject invention includes novel polymeric compositions. Polymeric compositions of the subject invention, and articles made therefrom, exhibit electrostatic dissipative properties which are useful in preventing destructive electrostatic discharge.