A method and apparatus for guiding an operator in the alignment of the wheels of an automotive vehicle which has been either modified from a original manufacturer configuration, or for which no previously established alignment settings are known. Initially, the operator identifies known information about the vehicle and selects a desired characteristic of the vehicle for which the vehicle alignment is to be optimized. A set of initial alignment settings are presented to the operator, based upon the selected characteristic for the vehicle, and the vehicle alignment is adjusted thereto. One or more subsequent measurements of the vehicle are acquired. Alignment adjustments to further improve the selected characteristic, identified in response to the vehicle measurements are presented to the operator. The process of alignment adjustment, measurement, and presented adjustments is repeated until an optimal alignment setting for the selected characteristic is reached.