A liquid crystal display apparatus has a liquid crystal display with a plurality of pixels arranged in a matrix, a scanning electrode driver and a signal electrode driver for driving the liquid crystal display, and a controller which controls the scanning electrode driver to change waveforms of pulses output therefrom with changes in circumstantial temperature of the liquid crystal display. The controller controls the scanning electrode driver to heighten a selection pulse voltage and to narrow a selection pulse width with a rise in circumstantial temperature and to lower the selection pulse voltage and to widen the selection pulse width with a fall in circumstantial temperature.