A customer relationship management system for storing and managing information for an E-Business retailer. The customer relationship system includes a database system for storing and organizing said information, a logical data model defining the manner in which said information is stored and related within the database system, and a subject area within the logical data model defining the manner in which profile information concerning web site visitors to a web site operated by the E-Business retailer is stored and organized within the database system. Visitors may include any individuals, households or organizations that are of interest to the E-Business retailer. The profile information collected and organized within the database system in accordance with the logical data model may include information concerning household and organizational affiliations of said visitors; information concerning occupations of said visitors; information concerning income levels of said visitors; information concerning educational levels of said visitors; marital status information about said visitors; gender information about said visitors; ethnicity information about said visitors; residence information about said visitors; and language information about said visitors. Profile information may further include a customer score associated with each web site visitor, wherein a visitor's customer score is determined from previous behavior of the visitor with the E-Business retailer, and is an indication of the visitor's future behavior with the E-Business retailer.