A call control system which does not transmit a monotone ring-back tone to the calling party terminal but uses a calling period to dynamically provide content, such as, for example, music, voice and/or images, to a calling party in response to the identity of the calling party. Once profiles of users having the calling party terminal are registered in a mobile switching system, reproduction content composed of music, voice and/or images may be employed for the calling party terminal of the calling party, based on the profile of the calling party. As a result, the calling party may have an interesting time instead of having an uninteresting time until the called party answers the phone.