A novel bipolar, multi-dimensional diagrammatic structure and related method for eliciting, organizing, analyzing, formulating, comparing, contrasting and communicating data pertaining to verbal-visual constructs within a research topic. Said invention serves as a quantitative means to structure literal, symbolic, familiar and preferred bipolar referential connections dealing with specific representational verbal and visual stimuli. Use of the invention provides insight, understanding and guidance to identify the most appropriate verbal-visual attitude construct necessary to guide the expression of a company's identity that will resonate with target consumers' perceptions and values. Said identity includes, but is not limited to, the design of elements such as products, packaging, logos, graphic elements, marketing communications, retail environments, Internet websites and advertising campaigns. The invention structures adjectives, images and sounds within a bipolar geometric semantic space in a novel manner that forms multiple layers of associations between form and meaning. Said semantic space is one of maximum efficiency as the bipolar adjective axes, bipolar character zones and bipolar individual adjectives are universally fundamental sets that apply to any concept and thereby exhaust the dimensionality of the space. This invention functions in a new and unique manner to define, formulate, guide, measure, illustrate and communicate multi-dimensional verbal-visual relationships and attitude constructs.