The present invention provides a software facility for identifying the items
most relevant to a current query based on items selected in connection with similar
queries. In preferred embodiments of the invention, the facility receives a query
specifying one or more query terms. In response, the facility generates a query
result identifying a plurality of items that satisfy the query. The facility then
produces a ranking value for at least a portion of the item identified in the query
result by combining the relative frequencies with which users selected that item
from the query results generated from queries specifying each of the terms specified
by the query. The facility identifies as most relevant those items having the highest
ranking values.