In a liquid crystal display device there are provided a liquid crystal panel, a chassis, a side reflector, an optical sheet, a diffuser, and a bottom reflector. In the side reflector are provided plural lamp support bases in a row in a direction parallel to the surface of the liquid crystal panel. The lamp support bases are arranged so as to hold low pressure-side end portions of lamps respectively. A return substrate extending in the arranged direction of the lamps is mounted to the lamp support bases on the side opposed to the liquid crystal panel. Further, lead wires are drawn out toward the return substrate from low pressure-side end portions of the lamps, then are allowed to pass through the lamp support bases and are connected to the return substrate. With this arrangement, it is possible to narrow a picture frame area.