For use in a cellular telecommunications network including a plurality of
individually addressable Base Transceiver Stations (BTSs) providing
bidirectional signal coverage over a predefined geographical area,
capable of transmitting Point-To-MultiPoint (PTMP) messages over a
Point-To-MultiPoint Service (PTMPS) functionality, and capable of
transmitting Point-To-Point (PTP) messages, streaming of a substantially
continuous stream of mostly different content, at least some interactive
display messages on at least one personal cellular telecommunications
device prior to their automatic discarding irrespective of their having
been displayed or not.