A makeup mirror apparatus comprises a case body, a case lid, and a rotary shaft rotatably connecting the case body and the case lid. The case body is provided with a cosmetic-material containing area, a brush containing area, and operation buttons. The case lid is provided with a mirror unit, a camera portion, and a memory slot. The mirror unit is constituted such that an LCD panel is stacked on a half mirror. By manipulating the operation button, a sample image is read from a memory card loaded in the memory slot. The read sample image is displayed on the LCD panel and is overlapped with a user's face reflected in the half mirror. Makeup is performed by tracing the sample image.