A sales promotional writing instrument comprises features that
simultaneously provides a point of sale marketing opportunity and
discourages theft. Generally, the writing instrument comprises a body
defining a longitudinal axis. The body includes an attachment member in a
substantially transverse orientation to the longitudinal axis. The body
includes a lumen adapted to receive a typical writing insert, such as a
ballpoint pen cartridge. A display member includes at least one display
surface and an insertion member. The insertion member is adapted for
insertion into a cavity on the attachment member. The display member can
include promotional marketing indicia such as trademarks, logos, slogans,
advertisements, calendars and schedules on the display surface.