A method and apparatus for uniquely and securely loading software to an individual computer includes requesting download of software components to a hardware platform and delivering a token from a token server responsive to the request. The token server is operated by an entity having rights to grant access to the software components. The token is passed to a system that builds software images. The system is operated by an organization that performs delivery of the software. The software components are assembled and decrypted with the system within an enabled secure process. A software image to be loaded onto the platform is created and bound to the hardware platform by encrypting the software image using an application specific encryption technique.