A toy doll has a doll head having an aperture and a doll body supporting the doll head. A tubular member has a first end extending into the doll head proximate the aperture and a second end extending into the doll body. A plug member is movable within the tubular member either toward the first end or toward the second end. A lock of doll hair is secured to the plug member so that at least a portion of the lock of doll hair extends out of the tubular member and out of the head aperture. An electric motor within the doll body includes an output shaft rotatable in first and second directions. A movement assembly interconnects the plug member and the output shaft of the motor so that when the output shaft rotates in the first direction, the plug member moves toward the first end of the tubular member to move a length of a lock of hair out of the head aperture, and when the output shaft rotates in the second direction, the plug member moves toward the second end of the tubular member to withdraw a length of the lock hair into the head aperture.