Improved systems and methods for call and call feature setup, administration and processing on PSTN and other telecommunications networks are provided. Calls are set up on a service plane of a conceptual switch that includes a switch plane, control plane, and service plane that are analogous to the OSI layered model of networks including a physical layer, network layer and application layer. Call set-up logic is separated from the switching fabric, allowing for flexible, on-demand, modification of service options using software while maintaining the same switching fabric in hardware. Call set-up is accomplished by a call request made upon connection of a call to the switch. This causes a call agent to search an eXtensible Markup Language knowledge base to find a web page corresponding to the initiating caller. The Web page may be collocated with the switch or on a LAN with the switch or on the "Web," even on the caller's termination equipment (telephone).