An inside-out ceiling fan motor has a stator mounted to a downrod with an annular array of stator coils positioned about a rotor axis of rotation. A rotor is rotatably mounted about the stator. The rotor has a plurality of vanes spaced along the rotor periphery and canted at an angle of attack to a plane of rotor vanes rotation oriented normally to the rotor axis of rotation to scoop ambient air into the rotor during fan operation through the stator coils to cool them.