A generating device that includes an AC/DC conversion unit having a rectifier circuit that rectifies an output of a magneto rotor and applies the output to a battery, and an inverter circuit that converts a voltage of the battery into an AC control voltage and applies the AC control voltage to an armature coil of the magneto generator, performs chopper control that controls switch elements of the inverter circuit so as to interrupt an output current of the magneto generator to control the output of the magneto generator when a rotational speed of the magneto generator is lower than a set speed, and performs drive control that applies the AC control voltage from the battery through the inverter circuit to the armature coil when the rotational speed becomes higher than the set speed, and changes a phase angle of the AC control voltage to control the output of the magneto generator.