Apparatus, and an associated method, for facilitating distribution of revenue generated pursuant to distribution of content, such as recorded music files or other entertainment files, to content consumers. Identification is made by an identifier of includable distribution entities that are includable in distributions of revenue derived as a result of downloading content to content consumers. A revenue allocator allocates revenues to the includable distribution entities according to a selected formula. The selected formula is dynamically alterable, depending upon demand indications, as well as other criteria.