Tag information that accompanies image data obtained by a digital camera is used efficiently and a high-quality image is reproduced. An image processing apparatus comprises a first color conversion unit for correcting a characteristic caused by the model of the digital camera by using an input device profile selected from memory according to digital camera model information and flash ON/OFF information included in the tag information, an image processing unit for judging a scene represented by the image data based on subject brightness information, subject distance information, and the flash ON/OFF information included in the tag information and for carrying out image processing by using an image processing condition set according to the scene, and a second color conversion unit for inferring an image type based on photographer information included in the tag information and for carrying out color reproduction processing according to the image type.