A method and an apparatus for specifying and editing rights associated with a content includes a general model that comprehends rights specification at different levels of the content life cycle. The rights specification includes content association, and the protection of the content is a byproduct of the content and rights association. The general model includes a rights component, a conditions component, a rights offer component, and a rights label component. The rights offers specify the relationship between rights and conditions. The rights labels are collections of the offers.