A method and system for analyzing website activity. According to an
example embodiment, the system receives event-level data representing
visitor session activity on a client website; attributes characteristic
information of the event-level data associated with each visitor's
session to at least one of a plurality of visitor segments, stores
results of the attributed information aggregated according to visitor
segment prior to a client-requested analysis of the event-level data, and
provides online reports based on the resultant data in response to a
client-requested analysis of the event-level data.