A media device and a method of enhancing the use of a media device are provided. The media device is configured to receive a broadcast media stream transmitted by a broadcast system by the media. A contact list comprising contact information of is maintained. The media device receives over a radio interface of a cellular telecommunication system a service transmission associated with the broadcast media stream, the service transmission comprising information about the content of the broadcast media stream. The contact list is updated on the basis of the received service.