An apparatus and method for efficient filtering and convolution of content data are described. The method includes organizing, in response to executing a data shuffle instruction, a selected portion of data within a destination data storage device. The portion of data is organized according to an arrangement of coefficients within a coefficient data storage device. Once organized, a plurality of summed-product pairs are generated in response to executing a multiply-accumulate instruction. The plurality of product pairs are formed by multiplying data within the destination data storage device and coefficients within the coefficient data storage device. Once generated, adjacent summed-product pairs are added in response to executing an adjacent-add instruction. The adjacent summed-product pairs are added within the destination data storage device to form one or more data processing operation results. Once the one or more data processing operation results are formed, the results are stored within a memory device.