An apparatus includes a rigid frame that has a plurality of integrally connected support sections for defining an anchor. The apparatus further includes an elongate and tubular shaft for receiving a proximal end portion of the fishing rod. The tubular shaft has a top end portion pivotally attached to the anchor frame such that the tubular shaft can be articulated along an arcuate path. The tubular shaft extends substantially orthogonal to the anchor frame when biased to the operating position. A mechanism is included for automatically notifying the user when a fish has engaged the bait. The notifying mechanism is operably engaged with the tubular shaft and the anchor frame while protruding forwardly therefrom and towards a body of water.