In accordance with at least one embodiment, an expiring prepaid casino account is disclosed. The expiring prepaid casino account has associated therewith an amount of money, time, and/or game plays. The amount of money, time, and/or game plays expires in predetermined portions over a plurality of defined expiration periods, thus encouraging a player to return to a casino during each of the predefined expiration periods. The present invention may be implemented via either a brick-and-mortar casino or an online casino.