A color display device is disclosed, comprising: an array of subpixels of three different colors, including subpixels of a relatively high luminance first color and subpixels of relatively lower luminance second and third colors, wherein the subpixels are arranged into rows or columns to form a repeating pattern of alternating lower luminance and high luminance color subpixels in each row or column, with the sequential order of the two lower luminance color subpixels being alternated within each row or column, and wherein the alignment of subpixels of the same colors in adjacent rows or columns is such that the high luminance color subpixels are aligned more closely to perpendicular than are each of the lower luminance color subpixels relative to the direction of the rows or columns in which the subpixels are arranged in a repeating pattern.