A method, apparatus, and system for providing a standard, generic contract between an application server and a message provider which allows the message provider to deliver messages to message endpoints (each of which is associated with a corresponding message application) residing in the application server is disclosed. By generic, it is meant that the contract is independent of the specific messaging style, messaging semantics and messaging infrastructure used to deliver messages. In this way, the contract also serves as the standard message provider pluggability contract that allows any message provider to be plugged into any application server via an associated resource adapter.