A golf club head comprising a head substrate having a coating film formed on a surface thereof. The coating film contains a shiny layer made of a shiny coating material containing metal oxide-coated glass pieces, with the content of the glass pieces in the shiny coating material being in a range of 0.01 wt % to 1.0 wt % relative to the solid component of the shiny coating material. Furthermore, the coating film has a total thickness of not more than 100 .mu.m.