A system, apparatus, and method for facilitating location-based triggering of actions, applications, services, and the like on wireless devices, for locations that may be subsequently visited by the mobile device user. Wireless service area identifiers are received at the wireless device, where selected ones can be stored as points of interest on the wireless device. Actions are correlated with the stored points of interest, where this correlation is also stored on the wireless device. An action associated with a particular stored point of interest is invoked when the wireless device enters a wireless service area corresponding to the particular stored point of interest.