The present invention provides a power supply circuit performing constant voltage control by switching frequency control and achieving minimization of a necessary control range of the switching frequency control and implementation of a configuration ready for a wide range. A switching power supply circuit includes a switching circuit, a switching driving unit, an insulating converter transformer, a primary side series resonance circuit, a secondary side series resonance circuit, a secondary side DC output voltage production unit, a constant voltage control circuit, and a composite coupling coefficient setting mechanism.